Supermarket chain digital career & employer branding platform
Reimagining the digital employer branding and recruitment portal for Netto, one of Germany's leading supermarket chains with over 4,200 stores and 84,000 employees.
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Netto needed a frictionless, community-first career portal to attract apprentices, dual-study candidates, and career switchers across Germany.
Netto Marken-Discount is a central pillar of German retail, operating more than 4,200 branches nationwide. During the complete digital transformation of their recruitment ecosystem, our UX design engagement centered on information architecture, stakeholder discovery, persona-driven user journeys, interactive wireframing, and design system components. The goal was breaking down corporate hierarchy into approachable, transparent career pathways tailored to neighbourhood jobseekers.
Structuring diverse career pathways into an intuitive, high-converting digital portal.
Retail job portals often overwhelm candidates with fragmented job codes, bureaucratic language, and convoluted application forms. We restructured Netto's entry points into seven distinct career pillars: Apprenticeship (Ausbildung), Dual Study (Studium), Career Switchers (Quereinstieg), Part-Time Support (Teilzeit & Aushilfe), and Professional Growth (Weiterentwickeln). With geolocated branch search, transparent compensation highlights, and a streamlined mobile-first application process, candidate drop-off was drastically reduced.
A human-centered employer brand system driving record job applications across 4,200 branches.
The redesigned Netto digital career platform replaced bureaucratic ambiguity with genuine warmth, clarity, and neighborhood pride. By prioritizing transparent benefits, clear branch discovery, and frictionless mobile applications, Netto empowered tens of thousands of applicants to start and grow their retail careers with confidence.
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