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Specialized Service

Conversion Rate Optimisation

Increase profits with data at the heart of every decision.

We’re not your standard e-commerce designers. We take a founder-led approach focusing on your return on investment and data-led design. Every update released has a distinct commercial hypothesis and empirical data to back it up.

Book a CRO Discovery Call → Explore our approach ↓

Our Approach

Design without data is guesswork. Design with data is profit.

We help ambitious Shopify merchants turn more visitors into buyers through structured A/B experimentation, UX psychology, and technical speed engineering.

PILLAR 01

Data Led Design

Founder-focused, ROI-driven decision making.

We don't redesign based on trends or personal tastes. We audit heatmaps, session recordings, Google Analytics 4, and Shopify checkout drop-offs to pinpoint exactly where paying customers encounter hesitation.

Heatmap Audits Drop-Off Diagnostics GA4 Telemetry Event Tracking

PILLAR 02

Keep It Simple

The biggest difference with the smallest lever.

We start with proven, high-confidence e-commerce UX best practices. Lifting your profits with what we already know converts before adding complex interactive mechanics. Simple, frictionless flows always beat cluttered complexity.

Low-Hanging Fruit Friction Elimination Layout De-Cluttering Thumb-Zone UX

PILLAR 03

Win or Learn

Continuous validation over blind hope.

Previously, new store updates were deployed on hopes and dreams — often slowly damaging conversion rates unnoticed. With eDiye, every release is tracked against a control group. With data, you either win or you learn.

A/B Testing Controlled Rollouts Statistical Power Iteration Loops

PILLAR 04

The ICE Method

Impact, Confidence, and Ease prioritization.

We gather 5–10 high-value hypotheses and score each by potential revenue Impact, Confidence based on past commerce data, and technical Ease of implementation. The highest scoring ideas launch first for maximum ROI.

ICE Scoring Rapid Sprints Roadmap Matrix High-Confidence Wins

Process

Our 4-step conversion optimization sprint cycle.

A transparent, recurring framework designed to systematically eliminate drop-off points across your buying funnel.

STEP 01

Audit & Diagnose

We review your analytics, run heatmaps, and analyze user session replays to identify the highest-leverage friction points in your funnel.

STEP 02

Hypothesize & Prototype

We design refined, mobile-first UX solutions and build lightweight variants using native Shopify code with zero third-party script lag.

STEP 03

Split Test & Validate

We deploy the test to a 50/50 live audience split using Intelligems or native server-side routing to measure exact conversion rate and AOV shifts.

STEP 04

Learn, Implement & Scale

Winning variants are merged permanently into your production theme. We document the learnings and immediately queue the next high-impact sprint.

Focus Areas

Where we focus to move the commercial needle.

We concentrate on the highest-converting moments of the user journey where small optimizations produce outsized revenue growth.

01. Dynamic Slide-Out Cart Drawers

Eliminate cart page friction with instant slide-out drawers equipped with dynamic free-shipping progress bars, 1-click bundle add-ons, and clear delivery date expectations.

02. High-Velocity Product Detail Pages (PDP)

Sticky Add-to-Cart buttons for mobile thumb-zones, tactile variant selectors, verified customer reviews, clear subscription toggles, and instant inventory signals.

03. Collection & Discovery Filtering

Sub-second faceted filtering, predictive visual search, and intuitive product sorting that allows browsers to find their exact size and variant in seconds.

04. Shopify Checkout Extensibility

Custom checkout UI extensions, trust assurance badges, post-purchase 1-click upsells, and payment method auto-detection that prevent last-mile cart abandonment.

Outcomes

Proven benchmark metrics from our optimization sprints.

We judge CRO success exclusively on compounding bottom-line margin and customer acquisition efficiency.

+24%

Average Mobile Conversion Lift

+18%

Average Order Value (AOV) Boost

<0.8s

Mobile First Contentful Paint

FAQ

Common questions about our CRO services.

Everything you need to know about our testing methodology, traffic requirements, and ROI expectations.

How do you come up with tests unique to our store?

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Every audit begins with your store's proprietary data. We combine Google Analytics 4 drop-off funnels, heatmap session recordings, customer service inquiry logs, and direct user feedback to identify specific friction points unique to your catalog and audience.

What traffic volume do we need to run meaningful CRO tests?

For statistically significant A/B testing, we typically recommend a minimum of 30,000 monthly visitors and at least 300 orders per month. For stores below this threshold, we apply high-confidence heuristic UX overhauls and qualitative usability audits that lift conversion without requiring large sample sizes.

How many tests do you run at a time?

To maintain clean data and avoid cross-test pollution, we typically run 1 to 2 tests simultaneously across isolated funnel stages (e.g., one on the PDP and one in the cart drawer). This ensures clear attribution for every revenue lift.

Do you also build dedicated landing pages for paid campaigns?

Yes. We design and engineer modular, high-speed landing pages tailored specifically for Meta, TikTok, and Google Ads traffic, ensuring message match, frictionless buying, and sub-second mobile loading speeds.

How quickly do we see results from a CRO engagement?

Initial heuristic fixes and quick-win optimizations typically ship in Week 2 of our engagement. Live A/B tests generally reach statistical significance within 2 to 4 weeks depending on your store traffic, with compounding monthly gains thereafter.

Get in Touch

Ready to stop guessing and start compounding e-commerce profits?

Schedule a 30-minute CRO audit call. We'll inspect your current mobile funnel and identify immediate opportunities to lift conversion and average order value.